• The Ecology of Technology

    Where Mindfulness is Not Enough

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  • About the Ecology of Technology

    Our mission is to empower humanity to use technology for the highest good

    Technology has now penetrated almost all aspects of our lives, but we have yet to adapt to it in a way that serves us. We want to introduce the Ecology of Technology as a framework that helps us do so.

    What is the movement about?

    Ecology of Technology is a Movement based on a set of Principles that empowers individuals to integrate technology into their daily lives in a way that elevates their overall well-being.


    This movement is about provoking a shift in consciousness around our use of technology. Instead of technology enslaving us, we want to cultivate a culture in which we own our use of technology. By sharing conscious principles and practices, we can help build awareness of positive habits and choices that will evolve our use of technology and benefit ourselves and the world around us.

    Important questions to ask ourselves

    • In what ways is our use of technology serving us and in what ways is it limiting/stressing us? 
    • How can we simplify our complex digital systems to increases our well-being and productivity? 
    • How can we discern what we actually need from our technological use to increase well-being from what we think will make us happy?
    • How can we use technology to satisfy our needs? 
  • The Core Principles of The Ecology of Technology

    Striving for sustainable well-being

    1. Re-Set (your digital life)

    Like any other journey, this one starts with becoming more aware. In this case, we are becoming more aware of how technology is woven into our lives. The journey can be both personal and vocational and it starts by taking inventory of what we have versus what we need. This way, we can make a conscious internal decision to re-set our own digital ecosystem in a way that not only serves us but those around us.

    2. Reduce (to Induce)

    This principle includes shrinking our inventory so we can spend more time on things that increase our productivity and well-being. Most people are overwhelmed by the thought of managing their digital lives (too many devices, apps, email), so with the core principle of reducing, we can focus on the things we really need in order to flourish more in our lives. You can think about this principle as "Less is More." It is important to keep in mind that this process is different for everyone and is ongoing. The EoT movement will provide various ideas, strategies, work -and life hacks, and personal stories so each member can feel supported in reducing their digital lives.

    3. Simplify (to Amplify)

    This principle is about adopting the habit of asking ourselves when using technology: Is this the most ecological way of me doing something? It is one thing to reduce the number of emails we send and receive and another to write simpler emails (precise, shorter) so we become more ecological in communicating and in accomplishing our tasks. If reducing is about shrinking the clutter, simplifying is about reducing the digital “noise”.

    4. Disconnect (to Reconnect - with yourself and others)

    This principle is about being more conscious about the actual time we spend with our digital devices. Being constantly plugged in can cloud our awareness of how we use technology as a distraction. We can get caught up in an activity to the degree that we lose our sense of time, connecting to others in a meaningful way and our own health and well-being. Whereas technology can be a great servant for reminding us and making us more aware of things that are important to us, we also need to use it in such a way that leaves us conscious of the present moment. Disconnecting (unplugging) allows us to reconnect with the important aspects of our lives.

    5. Re-charge (to power up)

    As with any other living being, we need to recharge our energy on all levels (physically, mentally, emotionally), otherwise we are wearing ourselves out (which indeed does happen to a lot of people). Recharging can mean different things for different people. In the same way as we recharge our phones every day (sometimes multiple times), technology can be used as a tool to assist us in recharging ourselves at different times and in various ways.

    6. Re-Use it (or lose it)

    This principle is around re-using technology to automate and improve our lives. We don’t have to reinvent the wheel for everything and we can rely on the collective wisdom that is available to us. Reusing stuff that works for other people is a simple way to improve and streamline our lives.

    7. Re-Fuse (to de·fuse)

    In order to keep the principles above in line, we need to constantly keep asking ourselves: what can we say NO to in our lives? (and especially in our ever growing digital lives). So for each of us, the question becomes: 'What are we refusing? '

    To keep the digital and cognitive clutter in check we can make ongoing choices around what we choose to engage in and what to refuse to eliminate potential overload in our lives (De-Fusing). The outcome is gradually moving from refusing stuff that does not improve your life, to making space for infusing your life with what brings you joy, efficiency, and purpose.

  • Hear us talk about EoT

    The movement begins with awareness and mindfulness, but it does not end there.

  • Who We are?

    Here's the Ecology of Technology Founder's background

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    Dror Amir

    Online Business Consultant, mindfulness practitioner

    With more than 25 years of experience in developing effective digital business strategies for a broad array of companies, Dror assists clients to organically grow their digital presence and eCommerce businesses, rapidly increasing their online revenues. Specializing in transactional systems (eCommerce and other online businesses), social media, and mentoring business growth, his holistic approach to online business strategy and tactical execution incorporates spiritual psychology principles and transformational/Inspirational content. Based on his many years of expertise, he develops powerful, impactful solutions for Internet economy, eCommerce, ORM, eBusiness, social media, online marketing, and business automation that increases corporate and individual productivity, adhering to conscious business best practices.

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    Nipper Sorensen

    Life & Executive Coach,

    Inbound and Business Strategy Consultant

    Nipper brings 7 years of coaching experience, as well as 20 years of business operations and technology experience to the EoT team.


    Nipper holds a masters degree in Spiritual Psychology and coaches clients towards meeting their priority goals, ranging from career, purpose and better personal and professional relationships. After earning her MBA from the University of Texas in Arlington, she spent more than seven years serving as the Director of Operations and Assistant Administrator for a prominent non-profit hospice in California. Her technical skills, management experience and high-level attention to detail contribute exceptional value to coaching practice, and she is also talented in website and graphic design.

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    Julieanne Chazotte

    Instructional Design Consultant, Spiritual Life Coach, Workshop Facilitator

    With over 10 years experience in the field of education and a masters degree in Spiritual Psychology, Julieanne assists clients in creating education-based marketing experiences, product maps that fit the buyer’s journey, and curriculum design for eLearning courses and educational products. She specializes in implementing research-based teaching techniques that take learners through a complete learning cycle. Based on her work as a national trainer, she was selected out of 50 consultants to serve as an Instructional Coach for Pearson Publishing and has since gone on to use her educational background to create experiential workshops that assist people in getting in touch with the guidance of their inner wisdom. In addition to her consulting practice, she also works as a Spiritual Life Coach.

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    Dr. Sophie H. Janicke

    Positive media psychologist, mindfulness practitioner

    Sophie H. Janicke, Ph.D. is a positive media psychologist who investigates the role that new and traditional media play in promoting and affecting character development, self-transcendent emotions, prosocial behavior, and subjective well-being.


    Her research and teaching focus is on positive psychology, media and new communication technologies, and media and spirituality. As a member of a research team from Florida State and Penn State Universities she was awarded a 3 year $1.9M grant from the John Templeton Foundation (starting in August 2015) to explore how people use and are impacted by media content that elicits self-transcendent emotions such as awe, elevation, gratitude and compassion.

  • Ecology of Technology - The Blog

    Tips, Education and Recommendations

    Last year I decided to try an experiment – to detox from my cell phone. It had been on my mind for a long time and it was clear to me that I was completely unconscious of my phone usage. I would sometimes find myself checking my email on my phone while writing an email on my computer. Or grab my...
    February 15, 2017
    Wow. Some of those news I read online nowadays really get my blood boiling. They completely go against my values and morals and I just want to shout out loud: ”WHAT IN THE WORLD IS GOING ON HERE?” and write something nasty on somebody's wall…I intuitively know, that this is not the best idea, but...
    February 14, 2016
    The challenge with email One of the observations I have made around how people interact with technology has come from seeing how they interact with their email. My friend for example, was complaining to me recently that she has come to feel obligated to open her email in the morning and midday...
  • Join Us

  • What We Do

    And how can we assist you in bettering your life with Technology

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    Courses and Workshops

    • Online Course to support you in changing your technology habits (coming Spring 2017)

    • 1, 2, and 3-day workshops on the 7 principles that lead to the highest quality of life in the digital age - Learn about the 7 principles

      • Control your technology instead of being a slave to it
      • Enhance the quality of your life and your productivity

      • Create change around your technology habits for the better

      • Raise awareness about your current technology use

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    Digital Products (Coming soon)

    • 7 Principles Sheet

    • Conscious Technology Reminders

      • Wallpapers
      • Screensaver
      • Awareness Calendar
    • Digital Wellbeing App
    • Handbook (coming soon)

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    Coaching and Mentoring

    for Individuals and Organizations

    • Personalized coaching in the digital age

      • Creating lasting change in your business and life

      • Living balanced in the digital age

      • Uncovering bad habits and their cause

      • Overcoming obstacles of technology addiction

      • Re-connecting with purpose and healthy productivity
  • Who is the Ecology of Technology for?

    There isn't an area of life that is not involved with technology daily...


    For entrepreneurs, staying on top of technology can often seem imperative. But this often comes at a cost of effectiveness and being able to focus on what matters. What if there is a way to create balance between staying in the loop, while also feeling on purpose?

    Parents and Families

    Children and their parents often disagree strongly on what is proper use of technology. EoT offers solutions and tools for families to come together around technology that both include using technology and disconnecting from technology.


    In organizations there are vast differences in how employees handle technology. Superusers may thrive, while creatives may feel completely bogged down. EoT principles can create common ground that supports the organization in functioning as a whole.


    "Near Presence", Texting while driving, cruising the internet for hours on end, and plain old ineffective use of technology have all become a normal way of life, but these phenomena also increase stress, low moods, and make us feel disconnected from others. EoT principles offer concrete ways to create healthier habits and a community to lean on while doing so.


    Coaches can use EoT in supporting their clients in creating lasting change in their technology habits.

  • FAQ

    The basics of the movement

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    What is the Ecology of Technology?

    A Movement to Adapt to the Digital Consciousness

    A simple movement to raise awareness and shift our mindset about how we use technology as individuals, as businesses, and as humanity as a whole, and how that impacts us and the world around us.

    Based on a set of principles that allows us to increase our awareness and make changes around how we use technology in our daily lives, this movement will provide solutions for how to adapt to the digital environment we are living in, in an ecological way.

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    Why should I learn more about this movement?

    It is one thing to live in a digital world but another to know how to navigate in it.​

    Technologies are developing at the speed of light but we are far behind in the development of manuals for how to best apply them to our lives.

    The EoT provides such an instruction manual. If you want to see a world in which technology serves us, reconnects us to our inner wisdom, and increases our well-being, you should know about the principles of EoT.

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    Where should I begin?

    Sign up above and we will keep you posted as we launch the movement